The gambling industry has experienced remarkable transformation over the past few years, growing into an intricate web of online and offline experiences that bring in billions in revenue globally. As we look toward 2025, there’s a growing consensus that this year will serve as a pivotal point for the industry, marked by rapid technological advancements, evolving regulatory landscapes, and increased focus on responsible gaming.
According to recent data, the global gambling market is expected to hit an astonishing $600 billion by the end of 2025. Major players have been quick to react, investing heavily in artificial intelligence (AI), virtual reality (VR), blockchain technology, and personalized customer experiences. The demand for immersive and secure gaming has driven companies to innovate at unprecedented levels. Leading operators like Bet365 and Entain are not just expanding their platforms—they are reimagining how users engage with games by introducing predictive AI, VR tournaments, and cryptocurrency options.
A noteworthy trend in 2025 is the shift in consumer behavior. As more millennials and Gen Z players enter the gambling space, preferences lean toward digital experiences with high levels of personalization. Online platforms are now integral to this transition, allowing users to play from anywhere, access exclusive bonuses, and participate in virtual tournaments. For instance, Best Online Pokies Australia has become an essential guide for Australians, offering reviews and insights into the top pokies platforms available online.
The year 2025 also sees increased collaboration between countries to create standardized gaming regulations. For instance, the European Gaming and Betting Association (EGBA) is spearheading a unified code for responsible gambling across the EU, expected to influence regulations worldwide. Meanwhile, the American Gaming Association (AGA) in the United States has intensified its campaign for federal oversight of online gambling, predicting that uniform standards could address issues like problem gambling and secure payments. This push aligns with the growing demand for more transparent, ethical, and sustainable gambling practices globally.
As we delve deeper into what lies ahead, we’ll examine key trends, technological innovations, market forecasts, and strategies of leading companies shaping the industry in 2025. With a focus on factual insights and industry data, this article aims to offer an informed look into the future of gambling—a future that’s both exhilarating and full of possibilities.
Major Companies’ Plans and Forecasts
Leading companies in the gambling industry have outlined ambitious strategies to expand their reach and innovate in 2025. From major investments to groundbreaking tech integrations, these companies are setting the stage for a transformative year. Each of these players is driven by the same ultimate goal: to attract and retain a new generation of players while adapting to global regulatory changes.
MGM Resorts International
MGM has made clear its intent to solidify a dominant position in the U.S. online gambling market. In partnership with BetMGM, the company plans to expand its market share to 25% by the end of 2025. Key elements of MGM’s strategy include investment in state-of-the-art AI systems for predictive betting and personalization, and collaborations with strategic partners like Caesars Entertainment. The company’s ambitious “Omni-Channel Experience” aims to merge physical and digital gambling, allowing users to seamlessly switch between in-person casino games and online betting.
Flutter Entertainment
Flutter, one of the world’s largest gambling companies, has focused on the U.S. and Indian markets, projecting a 20% increase in its player base. To achieve this, Flutter has announced a robust loyalty program intended to boost player engagement. In a bid to capture the attention of younger players, Flutter has prioritized tech-driven initiatives, such as social media-integrated games and VR tournaments. The company also plans to expand its presence in India, one of the fastest-growing gambling markets, where it anticipates securing new licenses and potentially acquiring local operators.
Entain (formerly GVC Holdings)
Entain has also outlined a forward-thinking agenda, prioritizing the integration of cryptocurrencies into its betting platforms. By 2025, Entain plans to increase crypto transactions to comprise 15% of its total revenue. This ambitious move comes alongside Entain’s continued focus on expanding its online gaming portfolio, bolstered by acquisitions like Bwin and Ladbrokes. Additionally, Entain has invested heavily in artificial intelligence to enhance responsible gaming practices by identifying at-risk players early and implementing intervention measures. Entain is betting on the predictive capabilities of its AI algorithms, which it expects will reduce problem gambling cases by 10% within the year.
Bet365 and AI-Driven Personalization
Bet365 has led the charge in integrating AI into customer experiences, hoping to retain more players through highly personalized recommendations. In 2025, Bet365 anticipates achieving a 25% increase in retention rates with its AI-driven solutions. The company has also ramped up its virtual reality investments, preparing to launch VR casino games that replicate real-life casino atmospheres. This push is part of Bet365’s strategy to engage the younger demographic, who tend to seek immersive, interactive experiences.
Cryptocurrency-Friendly Casinos
With the rise of cryptocurrency-friendly gambling, several prominent players like BitStarz and CryptoGames are now heavily invested in blockchain technology. The anticipated increase in crypto transactions (expected to reach 20% of total transaction volume) is largely due to the appeal of secure and anonymous transactions. Companies like BitStarz are now partnering with blockchain firms to introduce multi-level security measures and ensure compliance with anti-money laundering (AML) and know-your-customer (KYC) regulations, hoping to attract crypto-savvy players from around the world.
As these major players continue to evolve, 2025 is shaping up to be a year marked by technological innovation, aggressive market expansion, and a heightened focus on responsible gaming. This combination of strategic planning and adaptation to player preferences has the potential to make 2025 a landmark year for the gambling industry, setting new standards for both technology and ethics in gaming.
Technological Innovations: AI, VR, and Blockchain Transforming Gambling
The role of technology in gambling has never been as pronounced as it is expected to be in 2025. From artificial intelligence to blockchain and virtual reality, innovations are reshaping the industry, making games more secure, personalized, and immersive. For players and operators alike, this new wave of technology presents both opportunities and challenges, as companies strive to balance cutting-edge advancements with the need for secure and responsible gaming.
Artificial Intelligence (AI) for Personalized Gaming Experiences
AI is revolutionizing how gambling platforms interact with players, offering a level of personalization that was previously unimaginable. Bet365 is at the forefront of this transformation, using predictive AI algorithms to tailor betting suggestions to individual player preferences. By analyzing data patterns in real-time, AI can predict what games a user is likely to enjoy, making personalized recommendations to increase engagement. Bet365 anticipates that by 2025, AI will drive a 25% increase in player retention, as personalized content keeps players interested and engaged longer. Additionally, AI-driven systems are expected to help identify players at risk of developing problematic gambling habits, allowing companies to implement targeted interventions and promote responsible gaming.
Virtual Reality (VR) and Augmented Reality (AR) for Immersive Casino Experiences
As VR and AR technologies become more accessible, companies are experimenting with new ways to integrate these tools into the gambling experience. Entain and BetMGM have made strides in VR, introducing virtual casino tournaments where players can feel as if they are inside a real casino, all from the comfort of their homes. The appeal of VR casinos lies in the ability to replicate the ambiance of a physical casino, complete with interactive elements like live dealers and other players. According to projections by Grand View Research, the VR gambling market is set to grow to $5 billion by the end of 2025, largely driven by younger players seeking more immersive experiences.
Blockchain for Security and Transparency
The rise of blockchain technology has brought enhanced transparency and security to online gambling. Platforms like BitStarz and CryptoGames are leveraging blockchain to provide verifiable game outcomes, ensuring that players can trust the fairness of each game. Blockchain technology also facilitates faster, more secure transactions. Many gambling platforms are adopting cryptocurrencies, appealing to players interested in anonymous, decentralized gaming. By 2025, cryptocurrency transactions are projected to make up 20% of total gambling revenue, with operators like BitStarz already implementing multi-layered security protocols that meet AML and KYC standards.
These technologies are not only enhancing the player experience but are also addressing critical issues within the industry, such as fairness, transparency, and security. With AI predicting preferences, VR creating immersive worlds, and blockchain ensuring trust, technology is not just reshaping gambling; it’s redefining it. As more companies invest in these areas, 2025 promises a gambling landscape where innovation drives both excitement and trust.
Key Development Markets and Government Regulations
The gambling industry’s growth and expansion rely heavily on regulatory environments in key markets. Countries with favorable legislation are experiencing rapid growth, while stricter regulations present unique challenges for companies. In 2025, markets like the United States, India, Australia, and the European Union are expected to play crucial roles, each with its own set of evolving laws and policies impacting the gambling landscape.
United States: Federal Regulation on the Horizon?
The U.S. remains one of the largest and most lucrative gambling markets globally, with individual states setting their own rules for online and offline gambling. However, there’s a growing push for a unified federal law, spearheaded by the National Indian Gaming Association (NIGA), which has proposed a federal regulatory framework for online gambling. By standardizing laws across states, NIGA aims to address inconsistent regulations and establish nationwide consumer protection standards. If implemented in 2025, this law could drastically alter the U.S. market by attracting more foreign investment and providing a streamlined experience for players nationwide.
India: A Rapidly Growing Market
India’s gambling market, estimated to grow at a rate of 20% annually, has attracted attention from global companies like Flutter Entertainment and Betway. Indian lawmakers are expected to introduce a federal licensing system for online gambling by 2025, which could generate up to $1.5 billion in tax revenue. This regulatory shift would not only benefit the Indian economy but also provide companies with a clear framework for legal operations. Many companies are already preparing for this change by exploring potential partnerships and local acquisitions to establish a foothold in the market.
Australia: ACMA’s Crackdown on Unlicensed Operators
Australia has a strong tradition of gambling, especially with pokies, but it also has stringent regulations enforced by the Australian Communications and Media Authority (ACMA). In 2025, ACMA is expected to increase fines for unauthorized online gambling operators, with penalties reaching up to $50 million for non-compliance. This approach aims to protect local operators and ensure player safety, deterring offshore sites from operating illegally. Additionally, the government is exploring options for more robust age verification systems to prevent underage gambling, reflecting Australia’s commitment to responsible gaming.
European Union: Unified Gambling Standards
In Europe, the European Gaming and Betting Association (EGBA) has made significant progress in developing a Unified Code for Responsible Gambling, which the European Parliament aims to make mandatory by the end of 2025. This code sets standards for advertising, self-exclusion, and age verification, aiming to protect players across the EU. EGBA’s initiative reflects a growing trend toward responsible gaming, as European countries are increasingly concerned about problem gambling and consumer protection. With unified regulations, gambling companies operating in the EU will benefit from streamlined compliance requirements, fostering a safer gaming environment.
By aligning their strategies with regulatory shifts in these key markets, gambling companies can maximize growth while adhering to local and international standards. The regulatory landscape in 2025 reflects a balance between encouraging industry growth and protecting consumers, with each market presenting unique challenges and opportunities for companies navigating the global gambling ecosystem.
Gambling Organizations and Regulatory Bodies Setting Standards
In 2025, regulatory bodies and gambling organizations are setting stricter standards to ensure the industry remains transparent, ethical, and consumer-focused. Organizations like the American Gaming Association (AGA) and the UK Gambling Commission play crucial roles, as their initiatives shape the policies and practices of gambling operators worldwide. With a focus on responsible gaming and industry-wide security measures, these organizations are steering gambling into a more regulated era.
American Gaming Association (AGA)
The AGA has become a powerful advocate for responsible gambling in the United States, pushing for federal oversight of online gambling. By 2025, the AGA aims to establish a uniform national standard to address consumer protections and responsible gaming. The AGA’s projected federal regulation campaign will involve mandatory self-exclusion tools across platforms, designed to protect vulnerable players and promote responsible gaming habits. In addition, the AGA plans to collaborate with financial institutions to create secure payment gateways that minimize fraud risks, setting a precedent for the entire industry.
UK Gambling Commission
In the United Kingdom, the Gambling Commission has been at the forefront of regulatory reforms, addressing age verification and advertising standards. In 2025, the UK Gambling Commission is expected to implement new age verification requirements that would impose stricter rules for online gambling platforms, aiming to reduce youth gambling participation by 10%. The Commission is also exploring the implementation of advanced facial recognition technologies for player verification, a significant move toward enhancing both player safety and operational transparency. This approach reflects the UK’s commitment to proactive regulation, setting an example for responsible gaming standards globally.
International Betting Integrity Association (IBIA)
The IBIA works with global stakeholders to combat corruption and fraudulent betting activities. By 2025, the IBIA plans to expand its suspicious transaction monitoring system, creating a centralized global database in collaboration with the European Union. This initiative will enable operators to track and report suspicious betting patterns in real-time, a move designed to reduce the impact of match-fixing and fraudulent betting on sports and e-sports. The IBIA’s efforts are expected to reduce match-fixing incidents by at least 15%, creating a fairer playing field and helping protect the integrity of global sports.
European Gaming and Betting Association (EGBA)
In the EU, the EGBA has been instrumental in promoting responsible gambling practices. By 2025, the EGBA’s Unified Code for Responsible Gambling, which includes standards for advertising and player protection, will become mandatory across all member countries. The code requires operators to adopt tools that detect and address problematic gambling behavior, mandating real-time monitoring systems to assist in early intervention. This move will benefit European players by creating a safer environment while enabling companies to operate across borders with unified standards.
These regulatory bodies and organizations are taking definitive steps to establish a safer, more ethical gambling environment. By enforcing strict guidelines and working with operators, they are transforming gambling into a more transparent and accountable industry. The alignment of standards across major gambling markets reflects a collective effort to protect consumers and enhance the reputation of the industry, which will continue to evolve under the watchful eyes of these leading organizations.
Cybersecurity and Transparency in Gambling
As digital threats evolve, the gambling industry is prioritizing cybersecurity to protect player information and maintain trust. In 2025, online casinos are held to higher standards, with mandatory security certifications and transparency initiatives. Leading operators are adopting robust cybersecurity protocols and using blockchain technology to provide verifiable, transparent transactions, marking a new era of accountability in gambling.
New Cybersecurity Standards for Online Casinos
With cyber threats on the rise, gambling companies are increasingly investing in advanced cybersecurity measures to protect player data and maintain compliance with regulations. In 2025, online gambling platforms are required to adhere to international security standards, such as ISO 27001, which mandates comprehensive information security management. Additionally, companies are implementing biometric authentication (e.g., fingerprint or facial recognition) to safeguard accounts from unauthorized access. These measures are particularly crucial for mobile gambling apps, where device security is paramount. By 2025, it is expected that over 80% of licensed online casinos will have integrated these new security standards, setting a global benchmark for the industry.
Blockchain for Transparency and Fairness
Blockchain technology is becoming an essential tool for maintaining transparency in gambling. Casinos like CryptoGames and Unikrn have started using blockchain to store transaction data on public ledgers, ensuring that every bet and payout is verifiable by players. This approach not only enhances trust but also provides an additional layer of security, as blockchain records are immutable and can be traced back to confirm fair gameplay. Additionally, blockchain enables provably fair algorithms, which use cryptographic proofs to verify game outcomes, providing players with reassurance that games are not rigged.
Anti-Money Laundering (AML) and Know Your Customer (KYC) Compliance
As regulatory bodies heighten AML and KYC requirements, gambling operators are investing in compliance technology to meet these demands. In 2025, online casinos are using sophisticated identity verification systems that analyze player data in real-time, reducing the risk of fraud and ensuring compliance with international standards. Blockchain-based verification, in particular, has gained traction for its ability to provide a secure, decentralized method of verifying identities, making it harder for money launderers to exploit online gambling platforms. By implementing AML and KYC tools that meet regulatory standards, companies like BitStarz are attracting more crypto-savvy players while maintaining compliance with global AML requirements.
Data Privacy and Consumer Trust
With the rise of personalized gambling experiences powered by AI, concerns about data privacy have become more prominent. To address these issues, leading operators are now required to have data protection officers who ensure compliance with regulations like the General Data Protection Regulation (GDPR) in the EU. These officers oversee data security practices, ensuring that player information is used responsibly and protected from breaches. As a result, operators are seeing improved trust among players, who can be confident that their personal information is safeguarded.
In 2025, cybersecurity and transparency are paramount to maintaining the integrity of the gambling industry. As cyber threats and privacy concerns evolve, gambling operators are leveraging technology to meet the highest security standards. By adopting blockchain for transparency, implementing robust cybersecurity protocols, and prioritizing data privacy, the industry is setting a new standard for responsible digital practices. This focus on security and transparency is crucial for attracting and retaining players who prioritize trust and accountability in their gaming experiences.
Industry Challenges and Opportunities
The gambling industry in 2025 faces a dynamic landscape where challenges and opportunities co-exist. While global markets and technological advancements create new growth paths, regulatory pressures and competition demand innovation and adaptability. Leading companies are navigating these dual forces by exploring new regions, expanding technological capabilities, and investing in responsible gaming initiatives.
Regulatory Barriers and Compliance Costs
One of the most pressing challenges for the gambling industry is the increasing cost and complexity of compliance with regulatory standards. Countries with stringent regulations, like Japan and Germany, are requiring companies to adapt their platforms and services to meet local demands. In Japan, for instance, the government’s restrictive approach to online gambling has limited international companies’ entry into the market, creating high costs for companies that attempt to localize their services.
Similarly, Europe’s new Anti-Money Laundering (AML) Directives demand that companies implement robust AML tools across operations, significantly increasing operational costs. Compliance with these regulations is essential for companies operating across multiple markets, but the costs associated with meeting these requirements are pushing smaller operators out of the market and consolidating power within the hands of larger players.
Opportunities for Responsible Gaming
On the opportunity side, the push for responsible gaming provides operators with a unique chance to build trust with players. As awareness of problem gambling rises, companies are investing in technologies that promote healthy gaming habits. Operators like Entain and Flutter Entertainment have incorporated tools that enable self-exclusion, limit betting amounts, and track gambling behavior, allowing at-risk players to seek help before issues escalate.
Moreover, companies are launching programs to educate players on responsible gaming practices. By prioritizing player welfare, these companies are positioning themselves as ethical leaders, which is expected to attract a new generation of players who value transparency and accountability. As a result, the demand for safe, ethical gaming experiences is anticipated to increase in 2025, creating opportunities for operators committed to responsible gaming.
Growth in Emerging Markets
Another significant opportunity lies in emerging markets, such as Africa and Southeast Asia, where gambling regulations are beginning to open. According to forecasts, the gambling market in Africa is expected to grow by 30% annually through 2025, driven by increased smartphone adoption and internet penetration. Betway and 888 Holdings have already begun establishing a presence in these regions, targeting tech-savvy players with mobile-friendly platforms.
In Southeast Asia, countries like the Philippines and Vietnam are expected to see rapid growth as governments explore more open policies on gambling. For instance, Vietnam is considering new online gambling licenses for foreign operators, aiming to generate revenue and boost tourism. These markets represent a valuable opportunity for companies looking to diversify and access new revenue streams beyond the highly competitive Western markets.
By balancing regulatory compliance with ethical gaming and expansion into untapped markets, companies can position themselves advantageously in the global gambling ecosystem. While challenges remain, the industry is equipped to adapt, innovate, and capture new market opportunities, making 2025 a promising year for forward-thinking operators.
Gambling Trends to Watch in 2025
The gambling industry is evolving rapidly, with key trends emerging that promise to shape the future of gaming. From arcade-style games and VR experiences to cross-platform compatibility, these trends reflect changing player preferences and advancing technology. As companies look to capture a new generation of players, these trends are likely to become even more prominent in 2025.
Arcade-Style Gaming and Skill-Based Slots
Skill-based games are becoming a preferred choice for players seeking an interactive experience that goes beyond traditional luck-based gambling. Arcade-style slots and skill-based games are gaining popularity as they allow players to control their outcomes to some extent, appealing to younger players who enjoy video games and e-sports. Companies like NetEnt and SkillOnNet are expected to expand their offerings in this area, introducing more games that combine skill elements with traditional slot mechanics.
Skill-based gaming is especially popular in regions like North America and Europe, where younger audiences seek more engaging experiences. According to a report by MarketWatch, skill-based gaming is projected to grow by 25% annually through 2025. This trend is expected to redefine slot gaming, allowing companies to attract a broader range of players who might otherwise be less interested in traditional slots.
Virtual Reality (VR) and Augmented Reality (AR) Integration
The integration of VR and AR into gambling is set to redefine player experiences, providing immersive games that allow players to feel as though they are physically present in a casino. As VR technology becomes more accessible and affordable, companies like BetMGM and Entain are developing VR casino experiences that offer realistic environments with live dealers, interactive elements, and social features. By the end of 2025, VR casinos are expected to reach $5 billion in market value, driven by demand from millennials and Gen Z.
AR is also making inroads in sports betting, where it enhances live betting by overlaying real-time statistics and insights onto the user’s screen. The technology allows for interactive features that make sports betting more engaging and informative. This trend is particularly popular in markets like the United States, where sports betting has seen rapid growth since its legalization in 2018.
Cross-Platform Experience and Mobile Gaming
Cross-platform compatibility has become essential as more players access games from multiple devices. Companies are investing in responsive design and cross-platform optimization to allow players to switch seamlessly between desktop, mobile, and tablet devices. According to Statista, mobile gaming revenue in gambling is expected to grow by 15% in 2025, making it a key driver of industry growth. Major operators are also exploring options for mobile-exclusive games and bonuses to cater to the growing demand for on-the-go gaming.
Mobile gaming is particularly strong in emerging markets like Africa and Southeast Asia, where smartphones are often the primary means of accessing the internet. By investing in mobile-compatible platforms, companies can expand their reach and engage a broader audience, capturing the loyalty of players who prioritize convenience and accessibility.
As these trends gain traction, companies that embrace innovation and adaptability will thrive. The emphasis on skill-based gaming, immersive VR experiences, and cross-platform compatibility reflects a new direction for gambling, one that caters to the preferences of a tech-savvy, mobile-first audience. These trends are set to redefine the gambling landscape, positioning the industry for sustained growth and diversification in 2025 and beyond.
Conclusion: The Future of Gambling
The gambling industry is undergoing a profound transformation in 2025, marked by technological advancements, regulatory changes, and shifts in player preferences. As companies adapt to this new environment, those that embrace innovation, prioritize responsible gaming, and navigate regulatory complexities will emerge as leaders in the industry.
Technology, particularly AI, VR, and blockchain, is redefining how players experience games, making gambling more personalized, secure, and immersive. Meanwhile, the push for responsible gaming initiatives reflects a collective effort to create a safer and more ethical industry. Regulatory bodies worldwide are raising standards to protect players, and gambling organizations are aligning with these standards to ensure a sustainable future for the industry.
Opportunities abound in emerging markets, where growing internet access and favorable regulations create new paths for expansion. Skill-based games, VR casinos, and cross-platform experiences are setting new expectations, catering to a generation that values interactivity and convenience. As companies invest in these trends, the industry is poised for significant growth, with projections estimating that the global market could reach $600 billion by the end of 2025.
In this era of rapid change, the future of gambling is one of both responsibility and innovation. Companies that adapt to evolving technologies and prioritize player welfare will not only thrive but will also help shape a more transparent, secure, and engaging industry for years to come. As gambling continues to evolve, players can look forward to an industry that is both exhilarating and responsible, pushing the boundaries of entertainment while fostering a safer gaming environment.
Insights from Industry Leaders on the Future of Gambling
Prominent figures in the gambling industry, from CEOs of leading companies to representatives of regulatory bodies, have shared their perspectives on the future of gambling. Their insights provide a window into the priorities, challenges, and optimism surrounding the industry’s transformation in 2025.
Matt King, CEO of FanDuel
As head of FanDuel, one of the biggest sports betting and gaming companies in the U.S., Matt King has highlighted the importance of responsible gaming and innovation in maintaining a competitive edge. In a recent statement, King remarked, “Our goal is to create a platform that prioritizes player safety without compromising on excitement. Responsible gaming will remain the backbone of our strategy, and we’re investing heavily in AI tools that help us protect our customers by detecting early signs of problematic behavior.”
Bill Hornbuckle, CEO of MGM Resorts International
Bill Hornbuckle, CEO of MGM Resorts, discussed MGM’s strategic focus on AI and VR in an interview with the Wall Street Journal, saying, “We are at the dawn of an immersive gambling era. Integrating VR experiences into our digital platforms will allow players to feel like they are in a casino without leaving their homes. The future lies in personalization, and we are committed to using AI to tailor experiences in ways that weren’t possible before.”
Jette Nygaard-Andersen, CEO of Entain
Jette Nygaard-Andersen has been vocal about Entain’s plans for blockchain and cryptocurrency integration. In a recent panel at the World Gaming Executive Summit, she stated, “Blockchain technology isn’t just about payments; it’s about creating transparency that the modern player demands. Cryptocurrencies and blockchain will be key to the future of gaming, providing a level of trust and security that fiat currency cannot match.” She also emphasized Entain’s commitment to player safety, adding, “Responsible gaming and customer protection are not optional; they are at the core of what we do and will be the standard for the industry.”
Marc Etches, Former CEO of GambleAware
Marc Etches, formerly of GambleAware, continues to advocate for responsible gambling practices. He recently commented, “The industry must adopt a proactive approach to responsible gaming. Technological tools like AI should be used to not only attract players but also protect them. The ideal gambling environment is one that keeps its players informed, engaged, and safe.”
Maarten Haijer, Secretary General of EGBA
Maarten Haijer, representing the European Gaming and Betting Association (EGBA), has called for unified standards across the EU. “A fragmented approach to regulation harms both the industry and consumers,” Haijer explained. “Our unified code for responsible gaming will help European operators adhere to best practices, creating safer and more transparent environments for players. This code, which we aim to implement by 2025, will align with the latest technological advancements to ensure player protection remains a priority.”
Jason Robins, CEO of DraftKings
Jason Robins recently discussed DraftKings’ expansion plans and the shift toward skill-based and interactive games. “Our players are looking for more than just a traditional gambling experience; they want interactivity and a sense of control,” Robins shared in a Bloomberg interview. “We are doubling down on skill-based games and interactive formats that allow players to engage on their terms. Our vision is a platform that appeals to a new generation of bettors who grew up on video games and demand immersive experiences.”
Jean-Christophe Rolland, Chairman of the IBIA
As the chairman of the International Betting Integrity Association (IBIA), Jean-Christophe Rolland is focused on combatting match-fixing and maintaining industry integrity. “Our partnership with regulatory bodies worldwide aims to track suspicious betting activity in real-time. By 2025, we will have a centralized monitoring system that allows immediate reporting and intervention. Protecting the integrity of betting is crucial for the industry’s sustainability, and we’re committed to staying ahead of those who seek to exploit it.”
These comments from industry leaders underscore the main pillars guiding gambling’s future: technology, responsibility, and security. With a unified focus on protecting players, embracing innovation, and upholding integrity, the industry leaders are positioning their companies and the wider market to meet the demands of a tech-savvy, responsible-minded audience in 2025.